HIGHLIGHTS
MAKE YOUR OWN RULES FOR AUDIENCE CLUSTERING
UNDERSTAND YOUR CLIENT'S BEHAVIORAL PROFILE
CRM ENRICHMENT AND ACTIVATION
GEOLOCATION-BASED AUDIENCES
EXCLUSIVE AUDIENCES TO SEGMENT YOUR CAMPAIGNS
INSIGHTS INTO THE AUDIENCES THAT HAVE MOST ENGAGED
CUSTOMIZED DELIVERY OF CONTENT AND OFFERS
CONSENT MANAGEMENT PLATFORM
LARGE-SCALE DATA PROCESSING AND CROSS-CHECKING
Founded in 2012, Tail is the biggest Audience Solutions and Big Data Analytics platform in Latin America. Through a technology 100% developed in house, Tail launched the first Brazilian DMP (Data Management Platform) to on and offline data, desktop and mobile.
Based on browsing behavior, location data and consumer data sets, Tail provides the largest reach for targeting in programmatic buys, as well as enabling audience data for running ad campaigns in social media or direct buys over portals and verticals. Tail has over 400 million profiles in Latam, classified into hundreds of audience segments according to their browsing and geo behaviors.
