Tail’s DMP enables a premium Audience Center to each project, where you can set your own clusterization rules to build proprietary audience segments for targeting purposes. You can also amplify audience segments with Look Alikes, getting real time insights and activating them through Programmatic, Direct Buys and Social Media.
We connect your CRM’s data base with the DMP, synchronizing each register to its respective cookie or Advertising ID, to activate in Programmatic Media, Social Networks and Websites. Through an ID or e-mail, Tail unleashes the power of big data to enrich your CRM registers and keep them updated with instant data from its profile.
Online campaigns are a crucial data source to any project. Tail monitors your ad campaigns, bringing valuable insights from the audiences, either impacted by or engaged through the display ad, at granular reports per campaign, creative and channel.
An exclusive offer to segment online ad campaigns. Data from Browsing Behavior, Geo Behavior and a full data marketplace of 3rd party Branded Data, with dozens of audience segments ready to use. Demographics, interests, life styles, purchase intention and affinity, available in “always on mode” at the main DSPs.
A relevant experience to your website’s visitors is key to obtain maximum engagement and conversion. Tail Showcase is a smart window, capable of presenting the proper content or offers to a specific audience profile in real time.
People’s displacement in the real world and the usage of mobile applications are powerful allies to better understand audience’s profile. With exclusive data gathered from mobile applications, Tail is able to cluster audience segmentation via Geo Behavior and App Behavior, with essential insights to a winning Marketing Strategy.
Founded in 2012, Tail is the biggest Audience Solutions and Big Data Analytics platform in Latin America. Through a technology 100% developed in house, Tail launched the first Brazilian DMP (Data Management Platform) to on and offline data, desktop and mobile.
Based on browsing behavior, location data and consumer data sets, Tail provides the largest reach for targeting in programmatic buys, as well as enabling audience data for running ad campaigns in social media or direct buys over portals and verticals. Tail has over 400 million profiles in Latam, classified into hundreds of audience segments according to their browsing and geo behaviors.
