DATA INTELLIGENCE PLATFORM

UP TO

50%

ON CTR FOR CAMPAIGNS USING TAIL TARGETING DATA
UP TO

30%+

MATCHING ON CORRESPONDENCE RATE ON A CRM DATABASE
UP TO

3x

MORE ENGAGEMENT IN CUSTOMIZED CONTENT
SAVING AVERAGE OF

15%

ON MEDIA PURCHASE
UP TO

90%

REDUCTION IN REJECTION RATE
UP TO

2x

MORE EMAIL ENGAGEMENT AND SMS CAMPAIGNS
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    WE ARE TAIL
    DMP and Big Data Analytics, number 1 in Latin America

    Founded in 2012, Tail is the biggest Audience Solutions and Big Data Analytics platform in Latin America. Through a technology 100% developed in house, Tail launched the first Brazilian DMP (Data Management Platform) to on and offline data, desktop and mobile.

    Based on browsing behavior, location data and consumer data sets, Tail provides the largest reach for targeting in programmatic buys, as well as enabling audience data for running ad campaigns in social media or direct buys over portals and verticals. Tail has over 400 million profiles in Latam, classified into hundreds of audience segments according to their browsing and geo behaviors.

    Duke's Choice Award 2015