AUDIENCE CENTER

MAKE YOUR OWN RULES FOR AUDIENCE CLUSTERING

Tail DMP, through its Big Data Analytics technology, enables a premium audience center for each project, creating segmentation rules to find very specific audiences. Audience clusters are customized and amplified by Look a likes with real-time insights to enable in Programmatic Media, Portals and Social Media.

  • Ability to activate first party data on any media platform and adserver;
  • Upload your own segments and look alikes straight to Facebook;
  • 50% average increase in CTR;
  • 30% average increase in leads volume;
  • 50% average increase in CPA;
  • Better learning from campaigns, in a simple way;
  • 45% average increase in campaign performance;
  • 15% average saving per campaign;
  • Expansion of up to 10 times of your audience for prospecting based on your first party, generating, on average, 15% increase in the conversion rate.
“I WANT TO DELIVER ALL MY CAMPAIGNS WITH MY OWN DATA”
“HOW DO I GET THE SAME AUDIENCE STRATEGY IN ALL MEDIA PLATFORMS?”