Tail DMP, through its Big Data Analytics technology, enables a premium audience center for each project, creating segmentation rules to find very specific audiences. Audience clusters are customized and amplified by Look a likes with real-time insights to enable in Programmatic Media, Portals and Social Media.
- • Ability to activate first party data on any media platform and adserver;
- • Upload your own segments and look alikes straight to Facebook;
- • 50% average increase in CTR;
- • 30% average increase in leads volume;
- • 50% average increase in CPA;
- • Better learning from campaigns, in a simple way;
- • 45% average increase in campaign performance;
- • 15% average saving per campaign;
- • Expansion of up to 10 times of your audience for prospecting based on your first party, generating, on average, 15% increase in the conversion rate.