People's displacement in real world obtained through geolocation and the use of apps are powerful allies to better understand the profile of audiences. With category data of visited places and apps installed on smartphones, Tail enables audience segments by Geo Behavior and App Behavior, with insights that are essential to a winning marketing strategy.
SUPPORTED FRAMEWORKS:
SUPPORTED SERVER-TO-SERVER INTEGRATION:
“I WANT TO TALK TO USERS WHO USE MY COMPETITOR'S APPS AND DON'T USE MY MOBILE APP”
“I WANT TO CREATE CUSTOMIZED AUDIENCES FOR EVERY EVENT HELD WITHIN MY APP”
“HOW DO I CREATE CUSTOMIZED GEO-AREA AUDIENCES FROM THE PLACES MY TARGET AUDIENCE PASSES THROUGH?”
