AUDIENCE MARKETPLACE

EXCLUSIVE AUDIENCES TO SEGMENT YOUR CAMPAIGNS

An offer of exclusive audiences to segment your online campaign. Audiences based on browsing behavior ratings, and a complete marketplace for you to access the profiles created by the best publishers and providers in the country. There are several user-ready segments in the main DSPs.

FOR ADVERTISERS:

  • More than 200 segments available for activation: declared data, demographic data, purchase intent, interests, lifestyles, among others;
  • Integration with the main DSPs platforms in the market: DV360, Oath, MediaMath;
  • Data package elaborated as required: integration with Facebook and Adservers.

FOR PUBLISHERS:

  • Tail enables your business to a new universe of opportunities;
  • Create a new source of revenue by offering your audiences outside of your inventory, in a simple and safe way;
  • The audience profiles you have are clustered with the help of Tail, and everything is made available on the programmatic purchasing platforms (DSPs), to be used by advertisers as a criterion for segmentation of their campaigns;
  • It is you who determine the CPM price that will be practiced, working as a true Audience marketplace, with the revenue control available in an online dashboard.
“I WANT TO MONETIZE MY DATA”
“I WANT TO USE DATA ON MY CAMPAIGN DELIVERY”

REACH WARMER DATA WITH OUR PARTNERS