AUDIENCE MARKETPLACE

An offer of exclusive audiences to segment your online campaign. Audiences based on browsing behavior ratings, and a complete marketplace for you to access the profiles created by the best publishers and providers in the country. There are several user-ready segments in the main DSPs.

FOR ADVERTISERS:

• • More than 200 segments available for activation: declared data, demographic data, purchase intent, interests, lifestyles, among others;
• • Integration with the main DSPs platforms in the market: DV360, Oath, MediaMath;
• • Data package elaborated as required: integration with Facebook and Adservers.

FOR PUBLISHERS:

• • Tail enables your business to a new universe of opportunities;
• • Create a new source of revenue by offering your audiences outside of your inventory, in a simple and safe way;
• • The audience profiles you have are clustered with the help of Tail, and everything is made available on the programmatic purchasing platforms (DSPs), to be used by advertisers as a criterion for segmentation of their campaigns;
• • It is you who determine the CPM price that will be practiced, working as a true Audience marketplace, with the revenue control available in an online dashboard.