Only by CPF (individual taxpayer registry number) or email, Tail uses the power of big data analytics to enrich and keep customer records updated in a CRM, with instant behavioral profile data, or even declared data from the most renowned data providers in the market. We connect the CRM or registration base with DMP, synchronizing each record to its respective Cookie or Advertising ID, for activation in Programmatic Media, Social Networks and Portals.
There are more than 400 million known online profiles , for enrichment with behavioral data (web and geo behavior).
In addition, Tail has data providers connected to the platform that can be used to enrich databases (3rd party data sources), such as: data from credit bureaus, research institutes, marketplaces and specialized contentS.
Quick results to increase the ROI of your online campaigns:
- • Average saving of 15% when purchasing media, through customer delinquency;
- • Approximately 50% of private matching (login on the site) and 15% on the Tail network;
- • When offering a personalized product, the conversion rate increases by an average of 15%.